Eco-friendly Action Sports Brand Dirtball Fashion Makes Sebring Debut as Sponsor of Woodard Racing in the Intercontinental Le Mans Cup

Eco-friendly Action Sports Brand Dirtball Fashion Makes Sebring Debut as Sponsor of Woodard Racing in the Intercontinental Le Mans Cup

– North Carolina-based company joins with the most advanced form of auto racing to promote its 100% eco-friendly apparel and gear for action sports –

HICKORY, N.C. (March 12, 2011) –  Eco-friendly action sports apparel brand Dirtball Fashion announced today that it will be sponsoring the Le Mans Prototype entries of U.K.-based  Woodard Racing for the entire Intercontinental Le Mans Cup beginning with the American Le Mans Series (ALMS) Mobil 1 12hrs of Sebring on Saturday, March 19^th.   The focus of this program is to use the action-packed, eco-aware world of international sports car racing as a platform for Dirtball Fashions initiative and purpose, to provide the finest eco-friendly action sports apparel to fans worldwide.  Dirtball Fashion produces clothing made exclusively from recycled cotton fiber and advanced post-consumer polyester blends derived from recycled water bottles.

“We are very excited about our involvement with the American Le Mans Series, the Intercontinental Le Mans Cup and Woodard Racing,” said Joe Fox, former race car driver and founder of Dirtball Fashion.  “Racing is an action sport any way you cut it and with our involvement if we can help to make it more environmentally friendly it is a great fit.   The ILMC is one of the best arenas to showcase Dirtball Fashion worldwide, with events such as the 24 Hours of Le Mans and the event in China.”

The connection of Dirtball Fashion founder Joe Fox to the world of sports car racing since his first SCCA racing school in 1990.  Fox competed on a variety of arenas, including on the ALMS stage in 2004 with the the Krohn-Barbour Lamborghini team.  It was in 2007 when Fox, after decades of racing sports cars, in the NASCAR Nationwide Series and as a racing instructor, spread his entrepreneurial wings to create Hickory, North Carolina-based Dirtball Fashion.  Products went on sale in 2008 and the current lineup includes T-shirts, shorts, hats, knits, water proof shells, pants and shirts, all made with 100% recycled content – making Dirtball the “greenest” action sports brand around.

Please visit http://www.dirtballfashion.com for more information and an on-line catalog.

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For Media Interviews with Joe Fox, President of Dirtball Fashion, or addition information about the company, please contact Dan Passe at 704-634-9022 or dan@passeconsulting.com..

Also please visit Dirtball Fashion’s media website at  http://www.dirtballfashion.com/media.html